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变5那么烂,你却还想看? ——为何我们会对大片的续集情有独钟? | Jooyee 聚译网

变5那么烂,你却还想看? ——为何我们会对大片的续集情有独钟?

看电影也有“品牌忠诚度”?

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变形金刚5上映,为什么剧情不吸引人,但是却都要去看??

为何我们会对大片的续集情有独钟?

​Summer is coming, but that doesn’t simply mean hot temperatures. At that time of year, the latest installments from popular movie franchises arrive in cinemas.

夏天来了,但这不并不仅仅意味着高温来袭。每年这时,热门系列电影的最新之作都会登陆各大影院。

 

 

​Following the Fast and the Furious, this summer, we have Transformers, Spiderman and Pirates of the Caribbean movies coming our way. These franchises have been so popular for so long that viewing and enjoying them has become part of popular culture all over the world.

继《速度与激情》之后,还有《变形金刚》,《蜘蛛侠》以及《加勒比海盗》等电影上映。这些系列电影已经流行了很长一段时间,观赏这些电影已经成为了全世界流行文化的一部分。 

 

 

But despite their popularity, critics tend to turn their noses up at these profitable blockbusters. “Hollywood has relied on expanding its proven commodities, rather than offering us new ideas,” commented The Huffington Post. Others agree with this, arguing that franchise movies are simply made to pick the pockets of easily deceived film fans.

然而,尽管这些电影大受欢迎,评论家们却对这些利润丰厚的大片嗤之以鼻。“好莱坞已经日渐依赖于扩大其口碑产品,而不是给我们看些新点子。”《赫芬顿邮报》评论道。其他人对此也表示认同,认为系列电影只是让容易上当的影迷们掏腰包罢了。  

 

 

However, whatever critics say, it isn’t unusual to see people lining up for tickets for these blockbuster sequels. Why is that? Besides the obvious – people continue to enjoy them – what is the appeal of going to see a film that in many respects will be very similar to one you saw two years before? 

然而,无论评论家们怎么说,人们大排长龙买票看大片re"><378d6d610d710c3e6a3aab7们Ar大tl

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